Powered byStubOrder

SUPER BOWL LXI WEEK · LOS ANGELES

Super Bowl Experience 2027 in Los Angeles

The Super Bowl Experience, which the NFL calls its “immersive football festival,” will be part of Super Bowl LXI week in the Los Angeles region, according to the host committee’s handoff release. As of October 13, 2026, the NFL had not announced its dates, venue, hours or ticket prices.

A Super Bowl Experience ticket is not a game ticket, so for a seat at SoFi Stadium on February 14, 2027, see our Super Bowl LXI game tickets.

Checked against official sources on .

AT A GLANCE · AS OF OCTOBER 13, 2026

Super Bowl Experience 2027 at a glance

What it is
The NFL’s football festival during Super Bowl week. In 2026 it offered player autographs, Lombardi Trophy photos, NFL FLAG clinics and interactive games.
2027 dates
Not announced. The 2026 edition ran Tuesday–Saturday, Feb. 3–7, ahead of the Sunday game.
2027 venue
Not announced. The host committee says Super Bowl week events will take place “around the Los Angeles region.”
Tickets
No public sale, price or on-sale date announced. Two On Location LXI hospitality packages include Experience access.
Game ticket included?
No. It is admission to the fan festival only.
Organizer
The NFL. The Los Angeles Super Bowl Host Committee lists it among Super Bowl LXI week events.
Last time in Los Angeles
Feb. 5–6 and 10–12, 2022, at the Los Angeles Convention Center (Super Bowl LVI).
Official information
The NFL’s Super Bowl Experience page, which still showed the 2026 San Francisco edition on October 13, 2026.

WHERE TO CHECK · AS OF OCTOBER 13, 2026

Where to look for Super Bowl Experience 2027 details

None of these showed Super Bowl LXI Experience dates, a venue or prices on October 13, 2026, and none sells a ticket to the game.

NFL and host committee pages

StubOrder event page

Dated Super Bowl LXI events appear on our week schedule.

What is the Super Bowl Experience?

The Super Bowl Experience is the NFL’s football festival during Super Bowl week, held from 2022 to 2026 in a convention center in the host region. At Moscone Center in San Francisco in 2026, fans could meet current NFL players and Legends for autographs, take photos with the Vince Lombardi Trophy, see all 59 Super Bowl rings, join NFL FLAG clinics, play interactive games and shop at the NFL Shop.

The event began when Minneapolis hosted Super Bowl XXVI in 1992, and the 2018 Minneapolis edition was billed as the 25th. For 2026, the NFL said most fans allowed 3 to 4 hours and that a scanned ticket could not be used to re-enter. Super Bowl Opening Night and NFL Honors are separate events on the host committee’s LXI list.

When and where is the Super Bowl Experience 2027?

Neither the dates nor the venue had been announced as of October 13, 2026. The host committee’s February 2026 release says Super Bowl week events, the Experience among them, will take place “around the Los Angeles region.” Its September 2026 release, naming Metro the Official Public Transit Provider, says fans will be encouraged to ride rail and bus to the game and the “official Super Bowl Experience.”

Los Angeles last hosted the event in 2022, at the Los Angeles Convention Center. That is history, not a hint about the 2027 venue. The NFL’s past lineups came out on August 23, 2023, October 15, 2024, and November 3, 2025, so the timing has varied. A local news report on October 12, 2026, said fans can register interest in LXI events on SuperBowl.com.

How much are Super Bowl Experience tickets?

Prices for the Super Bowl LXI edition had not been announced as of October 13, 2026. For 2026, the NFL’s event page listed adult tickets from $40 Tuesday through Thursday, $50 Friday and $70 Saturday, while its FAQ gave Saturday general admission as $60. Kids 12 and under did not need a ticket. The SBXtra fast pass cost $120 on weekdays and $140 on Saturday.

Tickets for the 2026 edition went on sale on December 10, 2025, and the NFL said the only official way to buy them online was SuperBowl.com/ExperienceTickets. The NFL hasn’t said how LXI tickets will be sold. Other 2026 details:

  • Hours Tuesday–Friday 3–10 p.m., Saturday 10 a.m.–10 p.m.
  • Military Military members and their families got 50% off general admission, and free entry on Wednesday, Feb. 4, courtesy of the Wounded Warrior Project.
  • Born before 1963 50% off general admission. Only one discount applied per ticket.
  • Sensory Hours Thursday, Feb. 5, 3–5 p.m.
  • NFL OnePass Required to enter and to play the interactive games, but the app’s QR code was not a ticket.

What was the flag football game at the 2026 Super Bowl Experience?

It was the Super Bowl LX Flag Football Game, announced by the NFL and YouTube and played on Saturday, Feb. 7, 2026, at 7 p.m. PT in the Flag Fieldhouse at Moscone Center South, Hall C, inside the Experience. Bay Area fans could attend with a Super Bowl Experience ticket, and the game streamed only on the NFL’s YouTube channel. J. Balvin and Druski were team captains, with Deion Sanders coaching.

The same Fieldhouse hosted other games that week, including the Pro Bowl Games on Feb. 3 (see our Pro Bowl flag football page) and the Toyota Glow Up Classic on Feb. 4, which the NFL said was open to fans with Experience tickets. No flag football game at the LXI Experience had been announced by October 13, 2026. The Celebrity Flag Football Challenge is a different event.

Has Los Angeles hosted the Super Bowl Experience before?

Yes. For Super Bowl LVI, the Super Bowl Experience presented by Lowe’s ran at the Los Angeles Convention Center, 1201 S. Figueroa St., on February 5–6 and 10–12, 2022. Adults paid $20 on February 5–6 and $40 on February 10–12, SBXtra cost $60 for all ages, and kids 12 and under got in free every day.

The convention center’s event page listed youth football clinics and a 40-yard dash and vertical jump against NFL players on LED screens. Fans who took Metro got 50% off general admission, and attendees age 2 and up needed proof of COVID-19 vaccination or a negative test, plus a face covering. Those were 2022 rules, not Super Bowl LXI policy.

Super Bowl Experience history: venues and prices since 2018

With no LXI details yet, here is how recent editions were held and priced. Past prices are not a forecast for 2027.

Super Bowl Experience editions in 2018 and 2021–2026, from NFL, host committee, team and local pages
YearSuper BowlVenueDatesAdmission
2026LXMoscone Center North & South, San FranciscoFeb. 3–7, 2026Adults from $40; Saturday $60 or $70; kids 12 and under free
2025LIXErnest N. Morial Convention Center, New OrleansFeb. 5–8, 2025Adults from $20 with fees; kids 12 and under free
2024LVIIIMandalay Bay Convention Center, Las VegasFeb. 7–10, 2024Adults $25 first day, then $50; kids 12 and under free
2023LVIIPhoenix Convention CenterFeb. 4–5 and 9–11, 2023Adults $20 or $40; kids free
2022LVILos Angeles Convention CenterFeb. 5–6 and 10–12, 2022Adults $20 or $40; kids 12 and under free
2021LVParks along the Tampa RiverwalkJan. 29–31 and Feb. 3–6, 2021Free to the public
2018LIIMinneapolis Convention CenterJan. 27–Feb. 3, 2018Adults $35; kids 12 and under $25

Presenting sponsors change: Genesis in 2018, Lowe’s in 2022 and 2023, Jersey Mike’s in 2026. No 2027 sponsor has been named. For 2026, the NFL’s event page listed Saturday at $70 and its FAQ at $60. The 2023 and 2024 rows come from the NFL’s 2023 FAQ and a Raiders.com release of August 23, 2023.

Questions

Super Bowl Experience questions

Short answers, checked October 13, 2026.

Get help from StubOrder
When is the Super Bowl Experience 2027?

The dates haven’t been announced. The NFL had set no LXI dates as of October 13, 2026. For comparison only, the 2026 edition ran for five days, Tuesday to Saturday, February 3–7, before that Sunday’s game.

Where will the 2027 Super Bowl Experience be held?

No venue has been named. The host committee only says Super Bowl week events will be held around the Los Angeles region. The 2022 edition used the Los Angeles Convention Center, but the NFL has not said where the 2027 edition will go.

How much do Super Bowl Experience tickets cost?

LXI prices aren’t out yet. In 2026, adult tickets ran from $40 (Tuesday–Thursday) to $60 or $70 on Saturday, depending on which NFL page you read, and SBXtra was $120 or $140. In Los Angeles in 2022, adults paid $20 or $40.

Do kids get into the Super Bowl Experience free?

Not always. Kids, generally those 12 and under, got in free at every edition from 2022 to 2026, but in 2018 children 12 and under paid $25. The NFL hasn’t announced its LXI policy.

Does a Super Bowl Experience ticket get you into the Super Bowl?

No, it admits you to the fan festival only. In 2026, the Experience was at Moscone Center in San Francisco, while the game was played at Levi’s Stadium in Santa Clara.

How long should you plan to spend at the Super Bowl Experience?

Plan on a few hours. The NFL’s 2026 FAQ said most fans allowed 3 to 4 hours, and once a ticket was scanned it couldn’t be used again to get back in.

Where do you buy official Super Bowl Experience tickets?

No LXI sales channel has been named. For 2026, the NFL pointed buyers to SuperBowl.com/ExperienceTickets as its only official online channel and said it was not affiliated with any other vendor for these tickets.

Can you get Super Bowl Experience access with a hospitality package?

Yes. The NFL’s release says On Location’s All-Inclusive Beach House and All-Inclusive Downtown LXI packages include “all-weekend access to the Super Bowl Experience,” without naming days or a venue. Our hospitality guide covers what else they include.

Do you need the NFL OnePass app for the Super Bowl Experience?

You did in 2026. The NFL’s FAQ called OnePass mandatory for entry, though its QR code was not a ticket, and the app was needed for the interactive games. The NFL’s OnePass page now lists Super Bowl LXI.

Is ESPN Beach the same as the Super Bowl Experience?

No. ESPN Beach is ESPN’s broadcast center on Santa Monica Beach, with a free fan activation on the pier, and ESPN says its studio programming there starts Monday, February 8, 2027. The NFL’s Super Bowl Experience is a separate event with no announced 2027 dates or venue.

Sources

We checked these sources on October 13, 2026.

Super Bowl week