SI The Party 2027: Sports Illustrated’s Super Bowl Party

What is SI The Party?

It’s a ticketed Saturday-night concert party under the Sports Illustrated name, with headline artists and DJs, VIP access and bottle-service tables. Page Six reported that the 2026 edition ran from 9 p.m. to 2 a.m. PT. Fortune wrote that the 2025 party in New Orleans was expected to attract 1,500 ticket holders and 1,500 VIP guests.

The billing and sponsor change from year to year. TheWrap listed the 2019 Atlanta party as “Sports Illustrated’s Saturday Night Takeover.” Captain Morgan presented it in 2023 and 2024, and DraftKings was the 2026 presenting sponsor. Sources disagree on its age: Spectrum News 1 wrote in February 2022 that it had run “for 15 years now,” while Awful Announcing wrote in December 2024 that it “was first launched in 2019.”

When and where is SI The Party 2027?

Sports Illustrated hadn’t announced a 2027 date, city or venue as of October 13, 2026. Its site still promoted the February 7, 2026 party and invited visitors to sign up by email for updates. Super Bowl LXI is at SoFi Stadium in Inglewood on February 14, 2027, but Sports Illustrated hasn’t said whether or where it will hold a 2027 party.

Reports even differ on the last location. The organizer’s site and its January 7, 2026 release put the Cow Palace “in San Francisco,” while BizBash and Page Six placed it in Daly City, Calif.

For three recent editions, lineups were reported in December or early January: ABC15 reported the 2023 party on December 19, 2022, FOX 8 reported the 2025 party on December 18, 2024, and the 2026 release went out January 7, 2026. Our Super Bowl LXI parties guide tracks the week’s other parties.

How much do SI The Party tickets cost?

No 2027 prices have been announced. Past prices varied by year and by tier, and each figure below comes from one report about that year’s party:

• 2024, Las Vegas Awful Announcing said tickets started at $99 “in very limited quantities” and would rise in price as the event got closer.
• 2025, New Orleans FOX 8 reported tickets from $399, including a five-hour open bar. Awful Announcing reported VIP tickets from $499.99.
• 2026, Cow Palace The January 7, 2026 release listed premium all-inclusive tickets, VIP access and VIP tables but no prices. The organizer’s site advertised “Las Vegas-style VIP Bottle Service.”
• Where tickets were sold LA Mag (2022) and FOX 8 (2025) pointed buyers to sitheparty.com, and the 2026 release invited fans to pre-register there for first access.

Has SI The Party been held in Los Angeles?

Yes. Its most recent Los Angeles edition was during Super Bowl LVI weekend. LA Mag reported that the party began at 9 p.m. PT on Saturday, February 12, 2022, at Century Park, where organizers took over Century City Plaza, “known as the CAA Facility.”

That party was held in the open air. “The entire event is outside, it’s not tented,” reads a quote in LA Mag’s preview, and Spectrum News 1 described it as “set outdoors in Century City Plaza.” LA Mag listed Kygo, Jack Harlow, Frank Walker, David Solomon and DJ Irie as performers, and Spectrum News 1 said Talent Resources Sports and Authentic Brands Group partnered to put it on.

Nothing we found by October 13, 2026 ties a 2027 party to Century City or any other Los Angeles site.

Who produces SI The Party?

The 2026 edition was “Produced by Authentic Live & Medium Rare,” according to its January 7, 2026 release, and BizBash credited the same two companies after the event. Earlier reports name other partners, so credits depend on the year and the source:

• 2020, Miami Beach ET reported that Sports Illustrated teamed with The Undisputed Group for the party at the Fontainebleau.
• 2022, Los Angeles LA Mag called Talent Resources “the agency behind the annual Sports Illustrated party,” and Spectrum News 1 credited Talent Resources Sports with Authentic Brands Group.
• 2025, New Orleans Fortune wrote that Medium Rare had “partnered with Sports Illustrated since 2019 to put on SI The Party.”

Sources

We checked these sources on October 13, 2026.

• SI The Party: official site: No date shown: still features the February 7, 2026 party “at Cow Palace in San Francisco,” VIP bottle service and an email sign-up; no 2027 mention.
• ACCESS Newswire: SI The Party Presented by DraftKings returns: Release dated January 7, 2026: Feb. 7, 2026 date and venue, headliners, ticket types, Jan. 8 on-sale, “Produced by Authentic Live & Medium Rare.”
• BizBash: Super Bowl LX week’s top events: February 13, 2026: held Feb. 7 at the Cow Palace in Daly City, Calif.; Travis Kelce on stage; produced by Authentic Live and Medium Rare.
• Page Six on Yahoo: Super Bowl 2026 events guide: No date shown: 9 p.m. to 2 a.m. PT at the Cow Palace in Daly City, Calif., and the 2026 lineup.
• FOX 8: Diplo, Dom Dolla headlining Sports Illustrated party: December 18, 2024: Feb. 8, 2025 at Mardi Gras World; tickets from $399 with a five-hour open bar; Dec. 20 on-sale.
• Awful Announcing: Sports Illustrated brings back Super Bowl party: December 16, 2024: 2025 VIP tickets from $499.99; Dec. 20 on-sale at 10 a.m. CT; “first launched in 2019.”
• Awful Announcing: SI The Party 2024: No date shown: Saturday, Feb. 10, 2024 at XS Nightclub at Wynn Las Vegas; The Chainsmokers and Kygo; Captain Morgan; tickets from $99.
• Fortune: the company behind Super Bowl parties: February 7, 2025: Medium Rare has worked with Sports Illustrated on SI The Party since 2019; 2025 attendance expectations.
• ABC15: Machine Gun Kelly and The Chainsmokers to headline: December 19, 2022: “The Party presented by Captain Morgan” on February 11, 2023; Dec. 21 presale at 10 a.m. MST.
• LA Mag: Sports Illustrated’s Super Bowl party in Century City: February 8, 2022: Feb. 12, 2022 at 9 p.m. PT at Century Park; outdoor; lineup; Talent Resources; 2021 Tampa opt-out.
• Spectrum News 1: SI The Party gears up for kickoff in LA: February 11, 2022: Talent Resources Sports and Authentic Brands Group; outdoors in Century City Plaza; “for 15 years now.”